Privacy Policy

Effective Date: 9 September 2026
Last Updated: 9 September 2026

Welcome to ComfoVa (comfova.com). We are committed to protecting your privacy and handling your personal information with transparency, care, and respect. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website or purchase our ergonomic memory foam products.

1. Who We Are

ComfoVa is a premium orthopedic wellness brand based in South Africa, specialising in ergonomic memory foam essentials including Cervical Pillows, Knee Pillows, Travel Pillows, and Seat Cushions. For any privacy-related inquiries, please contact us at: support@comfova.com

2. Information We Collect

We collect the following types of personal information:

a) Information You Provide Directly

• Full name and email address
• Shipping and billing address
• Phone number
• Payment information (processed securely via Shopify Payments — we do not store card details)
• Order history and product preferences
• Messages sent via our contact form or support email

b) Information Collected Automatically

• IP address and browser type
• Device information and operating system
• Pages visited, time spent, and referring URLs
• Cookie and session data

c) Information from Third Parties

• Payment processors (e.g., Shopify Payments, PayFast)
• Analytics providers (e.g., Google Analytics)
• Social media platforms (if you interact with our ads or social pages)

3. How We Use Your Information

We use your personal data to:

• Process and fulfil your orders for ComfoVa products
• Send order confirmations, shipping updates, and delivery notifications
• Respond to customer support enquiries via support@comfova.com
• Improve our website, product range, and customer experience
• Send marketing communications (only with your consent)
• Comply with legal obligations under South African law
• Prevent fraud and maintain the security of our platform

4. Legal Basis for Processing

We process your data based on the following lawful grounds in accordance with the Protection of Personal Information Act (POPIA), South Africa:

• Contractual necessity — to fulfil your order and provide our services
• Legitimate interests — to improve our products and prevent fraud
• Consent — for marketing emails and cookies (you may withdraw consent at any time)
• Legal compliance — to meet our obligations under applicable South African law

5. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. These include:

• Essential cookies — required for the website and shopping cart to function
• Analytics cookies — help us understand how visitors use our site (e.g., Google Analytics)
• Marketing cookies — used to display relevant ads on third-party platforms

You can manage or disable cookies through your browser settings at any time. Please note that disabling essential cookies may affect your ability to complete a purchase.

6. How We Share Your Information

We do not sell your personal information. We may share your data with trusted third parties only as necessary:

• Shopify Inc. — our e-commerce platform provider
• Payment processors — to securely process your transactions
• Courier and logistics partners — to fulfil and deliver your orders
• Marketing platforms — only with your consent (e.g., email marketing tools)
• Legal authorities — when required by South African law

All third-party service providers are contractually required to handle your data securely and in compliance with applicable privacy laws.

7. Data Retention

We retain your personal information for as long as necessary to:

• Fulfil your order and provide after-sales support
• Comply with our legal and tax obligations
• Resolve disputes and enforce our agreements

Typically, order-related data is retained for a minimum of 5 years in accordance with South African tax and consumer protection requirements. You may request deletion of your data at any time (subject to legal obligations).

8. Your Rights Under POPIA

As a data subject under the Protection of Personal Information Act (POPIA), you have the right to:

• Access — request a copy of the personal data we hold about you
• Correction — request correction of inaccurate or incomplete data
• Deletion — request erasure of your data (subject to legal requirements)
• Objection — object to the processing of your data for direct marketing
• Withdrawal of consent — withdraw any previously given consent at any time
• Complaint — lodge a complaint with the Information Regulator of South Africa

To exercise any of these rights, please contact us at: support@comfova.com

9. Data Security

We take the security of your personal information seriously. Our security measures include:

• SSL/TLS encryption for all data transmitted through our website
• Secure payment processing via Shopify's PCI-DSS compliant platform
• Restricted access to personal data within our team
• Regular security reviews and updates

While we implement robust security measures, no method of transmission over the internet is 100% secure. We encourage you to use strong passwords and keep your account credentials confidential.

10. Children's Privacy

ComfoVa's products and website are not directed at children under the age of 18. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal data, please contact us immediately at support@comfova.com.

11. International Data Transfers

As we use Shopify (headquartered in Canada) and other international service providers, your data may be transferred to and processed in countries outside South Africa. We ensure that all such transfers comply with POPIA and that adequate safeguards are in place.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or service offerings. When we make significant changes, we will update the Effective Date at the top of this page. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact our support team:

ComfoVa Customer Support
📧 support@comfova.com
🌐 comfova.com

ComfoVa — Ergonomic Comfort, Designed for Everyday Relief.